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How Custom Gift Cards Can Increase Your Restaurant Revenue

With the holiday season approaching, one of the best ways to increase your revenue is by availing custom gift cards for your restaurant. Not only will restaurant gift cards make a perfect holiday present, but these are also surefire ways to leverage your business. Just imagine how many people pass by your diner during this time of the year. Wouldn’t you want to take advantage of the merry-making season wherein the number of people who spend money on anything is surprisingly plenty?

What Are Custom Gift Cards?

Custom gift cards are known sources of incremental income, which also helps build brand identity. Nowadays, they come in cardboard, plastic, or electronic forms (think about apps), which are intended for one-time use. They come in specific monetary values and can be purchased in the same amount as or lower than the printed value. Hence, they are the quickest form of gifts no matter the occasion or time of the year.

Why Use Custom Gift Cards for Your Restaurant?

Do you know that restaurants actually make up 41% of the total gift card spending? This is according to Blackhawk Network. If you still aren’t convinced about restaurant gift cards being one of the best marketing strategies, we’ll let the figures speak for themselves. Gift card spending amounted to $150 billion last year. Out of this number, customers spent $40 billion on restaurant gift cards and the pattern of spending has been increasing year after year. Mind you, we’re talking about billions of dollars here. Additionally, they found out that an average American spends around $150 on diner gift card. So, don’t you just think it’s time to get your share of the bigger pie?

Now, if you are still half-hearted about spending some of your marketing budgets on custom gift cards for your restaurant, here are some more reasons for you to consider:

1. Source of cash flow

Gift cards allow you as a merchant to improve your cash flow. This is because you are able to sell something that actually didn’t get you to spend even a cent on (except of course the printing or app development fee). Plus, you are able to use the money even before the gift card value is redeemed. It may even take days, weeks, months, or even a year for the customers to actually use the gift card.

2. Advantage from spillage

Spillage pertains to the dollar amount of the gift cards sold but wasn’t actually used. Statistics discovered that spillage can be as high as 30% and isn’t it just interesting? You can even check your drawer for the gift cards you own but didn’t actually use until their expiration. Now, what does this mean? Well, there are other people like you who purchase or receive gift cards but don’t use them. Simply put, this means more money for your business.

3. Increased visit frequency

The visit frequency of the gift card purchaser or recipient can dramatically increase when the marketing platform is done right. This especially applies to recipients who will visit your restaurant for the first time. Gift cards give you the chance to showcase what you have in your diner, and once satisfied, customers will surely come back for more.

4. Overspending customers

Surprisingly, gift cards are viewed as “free money” especially when given to somebody as a gift. Because of this, holders tend to spend way beyond the dollar value of the gift cards. In fact, they can even spend 72% more than the value of the gift card in full-service restaurants. This means that a holder of a $50 gift card will spend an extra $86 on his visit.

Where to Order Custom Gift Cards

After realizing all the advantages of having gift cards for your restaurant, you probably are wondering where to order one. The great thing is that custom gift cards are also part of the wide-array of our products and services. So, get in touch with us today and let us discuss your gift card requirements for your restaurant.

Top 5 Reasons Why You Should Choose A Responsive Web Design

Whether you are running a business or you are simply keeping a blog, it is recommended that you choose a responsive web design. Your web visitors will certainly enjoy their browsing experience and feel comfortable sieving through your site.

A responsive web design is defined as a web design approach that targets optimal viewing experience, giving readers ease of use and navigation across all devices like laptop monitors, smart phones, tablets, and more. So, if you have been using an older web design, it’s time you consider switching to a responsive one especially since most Internet users prefer mobile browsing nowadays.

If you are still having second thoughts about doing the needed leap, here are the top 5 reasons why you should choose a responsive web design:

1. Your traditional website may be the reason why you’re losing customers

You cannot assume that majority of your customers are using desktop or computer monitors. In fact, chances are a huge percentage of them is using smart phones. By not having a responsive website, you are depriving them of the kind of user experience they deserve because videos do not load fast on smart phones. This means they cannot fully watch your video promotions, which may lead them to just search for your competitor’s responsive site.

2. You get consistent SEO results

Google’s algorithms change from time to time and using similar content for both the desktop and mobile versions of your website can be read as duplicate content. This can punish your website and hurt your SEO ranking.


3. You can conveniently track your results

With a responsive website, you only need a single analytics tool to gather user behavior across platforms and generate one report. This way, you can take prompt steps to improve your marketing efforts.

4. It is more cost-effective

Keeping two versions of your website for desktop and mobile devices can be costly. You can use this extra cost to run advertisements, which can get you more customers.

5. You can provide better user experience and promote shopping through your website

As a smart business owner, you should put your customers on top of your priorities. When your website is responsive, they get to feel the ease of browsing your content and can even attract them to purchase right away from your online store.

These are 5 of the many reasons why it is necessary for any website owners to make the switch to a responsive web design in order for them to achieve the success that they expect.

Attract New Customers and Retain Existing Ones with GO3 Rewards

GO3 Rewards isn’t just the latest app for businesses but is also the best way to introduce your new business or get your existing one out in the open.

Have you been struggling to promote your business for months or worse, for several years? Just imagine the profits you let slip or watch going to the hands of your competitors. The great thing, your much-awaited solution is here – with GO3 Rewards, you certainly can attract new customers and retain your regulars.

The Advantages of GO3 Rewards for your Business

 With various apps intended for businesses, it is understandable if you got your eyebrows raised while thinking that this is just another passing gimmick. So, to shake off your doubts and try this app for yourself, here are some significant benefits that your business can gain from GO3 Rewards:

1. Customized Logo for Branding Purposes

 While this is a universal app, you still get to work on your branding because it has a customizable logo and business name, which your customer can see and easily access on his screen.

2. Promote Customer Loyalty

 Your customers won’t be left guessing what you offer. You can showcase your business’ product or service’s menu and highlight your best sellers.

3. Premium Features to Increase your Revenue

Besides being able to check-in your establishment with a tap, your customers can enjoy a whole lot of GO3 Rewards features including:

  • Gallery – where you can show off the best shots of your delectable menu, cozy rooms, or highlights of your business
  • Online Ordering System – so they can enjoy your products or book your services at the comfort of their homes
  • Push Notification – so they get to know first about your promotions, newest offers, and more
  • Reviews – so they can express their delight over your products or services, which will let you know what they like and dislike about your business for you to serve them better
  • Rewards – which are very effective strategies to keep your loyal customers coming back to your business
  • Wallet – where they can store their reward points for redemption later on
  • Promotion – so you can always update your customers with your latest offerings
  • Membership Levels – which is a reward system intended for your royalties

GO3 Rewards is definitely a must-have app for any business that aims to increase its sales, maximize its profits, attract new customers, and retain its patrons so better try it out before your competitor does!